Yip, that’s right…an ad that depicts exactly what a group of guys would do if they won the lottery…and they hit the nail on the head with this one! 😉
And the one thing I found strange is that the Washington Lottery said: “The campaign, strapline Play Together, Win Together, aims to position the Lottery as a social experience and encourages friends to play it together to make their dreams come true.”
Great…inspiring almost…so, why not celebrate that idea by providing people with a way of answering the question you just asked me?
“What have you and your friends always wanted to do?”
Facebook, Twitter, Youtube…pretty easy win if a brand wanted to get a little coverage. But I digress…the ad’s too rad for all this corporate/social media mumbo jumbo right 😉