So some of you may know about the Marketing campaign Cell C launched a while back. Huge marketing spend and corporate rebranding that gained a lot of traction within the blogging community back in South Africa.
Basically, most people think it’s a load of shit and that Trevor Noah, the comedian who became the new “CEO – Customer experience officer” of the company, was a bit of a tool. You can see the original ad here below:
The brilliant battle began with the above ad, but where it gets awesome is when Cell C responded to Nando’s spoof…
According to MyBroadband, Cell C responded to Nando’s copycat campaign by sending both the Nandos CEO and Nandos Marketing Director speed sticks (their HSPA+ USB dongles with data included), adding that they hope that Nandos will launch a ‘fastest chicken’ meal in future.
A quote from Cell C’s “actual” CEO, Lars P Reichelt read, “Nando’s campaign gave us a real chuckle, we love the ads and it’s great to know that our initial campaign is inspiring creativity in other companies,” commented Reichelt. “I trust that the Nando’s executives will enjoy their new super-fast internet connection and that they will consider adding ‘Speedchicken’ to their menu.”
Brilliant…can’t wait to see what Nando’s has up their sleeve. I love when companies can have a laugh and show a bit of their human side…it’s like watching two buddies have a go at one another, now we wait to see who gets the last laugh 😉
It seems that bloggers in SA are now receiving these awesome packages with both Cell C and Nando’s branding! Have they partnered up, is one taking the piss out of the other…not sure, but we’ll be sure to keep an eye on @nicharry who posted the below pic earlier today: